Author Walter Isaacson
Hardcover 656 pages
Publishrer Simon & Schuster; First Edition edition (October 24, 2011)
Language English
"This includes charm: focus and simplicity. Simple can be more difficult than complicated: we must work hard to clean our mind so that we can be simple. But the final result is will really worth because once it is reached, we can move mountains." - Steve Jobs
Based on more than forty interviews with Jobs conducted over two
years—as well as interviews with more than a hundred family members,
friends, adversaries, competitors, and colleagues—Walter Isaacson has
written a riveting story of the roller-coaster life and searingly
intense personality of a creative entrepreneur whose passion for
perfection and ferocious drive revolutionized six industries: personal
computers, animated movies, music, phones, tablet computing, and digital
publishing.
At a time when America is seeking ways to sustain its
innovative edge, and when societies around the world are trying to build
digital-age economies, Jobs stands as the ultimate icon of
inventiveness and applied imagination. He knew that the best way to
create value in the twenty-first century was to connect creativity with
technology. He built a company where leaps of the imagination were
combined with remarkable feats of engineering.
Although Jobs
cooperated with this book, he asked for no control over what was written
nor even the right to read it before it was published. He put nothing
off-limits. He encouraged the people he knew to speak honestly. And Jobs
speaks candidly, sometimes brutally so, about the people he worked with
and competed against. His friends, foes, and colleagues provide an
unvarnished view of the passions, perfectionism, obsessions, artistry,
devilry, and compulsion for control that shaped his approach to business
and the innovative products that resulted.
Driven by demons,
Jobs could drive those around him to fury and despair. But his
personality and products were interrelated, just as Apple’s hardware and
software tended to be, as if part of an integrated system. His tale is
instructive and cautionary, filled with lessons about innovation,
character, leadership, and values.
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